Full Build
2026
Coast Eyewear
A full end-to-end Shopify build for Coast Eyewear, one of the eyewear brands in Marchon’s Dragon Alliance program. Designed and built from the ground up, with an ERP-driven catalogue.
Shopify
Store Design
Services
Store Design · Shopify Build · Catalogue Setup
Category
E-Commerce
Client
Marchon Eyewear
The Work
Coast Eyewear is Marchon’s Australian value-fashion eyewear brand: classic, simple designs with a modern edge, made for a shopper who will not sacrifice good design for a fair price. We designed and built its store from the ground up on Shopify, shaping the whole storefront around that contemporary, minimal positioning and building it out end to end.
What we built
Design
• Built from scratch: homepage, collections, product pages and checkout, all designed and assembled end to end.
• On-brand storefront: a modern, minimal look matched to Coast’s positioning and range.
• Considered product presentation: collections and product options set up across the range.
Responsiveness
The store is fully responsive, adjusting cleanly from mobile phones to desktops so the experience stays consistent and easy to navigate on any device.
Catalogue from the ERP
The product catalogue was structured and driven from Marchon’s ERP, so the range flows from the system the business already runs on rather than being maintained by hand. Collections and product options were set up across the catalogue to make the range easy to browse.
Site and Service Improvement
SEO
To stay ahead in a competitive market, it's vital to constantly assess and improve your website and services. We dive deep into performance analytics, user behavior, and customer feedback to uncover pain points and areas for enhancement. From optimizing load times and refining user interfaces to improving service features and functionality.
The outcome
A modern, fully responsive Shopify storefront for Coast Eyewear, designed and built end to end with an ERP-driven catalogue. Delivered as part of the Dragon Alliance brand-portfolio program for Marchon Eyewear, alongside the Dragon Alliance AU and NZ migration and the internal S Eyes store.
Communication
Clear communication and efficient deployment are essential to the success of any project. We maintain open lines of communication throughout the entire process, ensuring your goals and expectations are met. Our team actively listens and collaborates with you to refine details and offer guidance. When it’s time to deploy, we ensure a smooth transition, handling all technical aspects to guarantee a flawless launch.
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